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The situation for Denmark’s coastal tourism was not,
however, as good as it had been. The number of customers
peaked in the early 1990s, when the Berlin Wall fell and the
war in ex-Yugoslavia sent an extraordinarily large number
of tourists to Denmark’s coasts. The result was new initia-
tives and more players in Danish coastal tourism. But the
tourist flows have since turned again, and the big German
market in particular looked elsewhere, where a gradually
globalised tourist market was competitive in quality and
price. The western world’s financial crisis from the end of
the 2000s did not improve the situation. On the contrary, it
was clear in Denmark’s coastal tourism that more players
were sharing fewer tourists, and in the mid-2010s, the road
out of this miserable situation had not yet been found.
Ferieliv på vestkysten, 1970’erne. Foto: Svend Tougaard.
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